Brand Management - Design

Label Works is implementing packaging solutions to pass along its expertise and wisdom to its distributors in their quest of building labels and packaging sales and providing solutions to their clients.

On today's episode of POW!, we take a look at a package engineering innovation that can get consumers out of a sticky situation. For Gorilla Glue's Micro Precise packaging, the brand implemented buttons on either side that help control the exact amount of glue that users apply during a project.

On today's episode of POW!, we take a look at the Artiste Series from Uno, which gives the Mattel classic a new look with an infusion of eye-catching graphics from a variety of artists.

In today's episode of POW!, we take a look at how The Packaging Lab utilized its digital printing equipment to provide a quick turnaround for a premium package for the Soliscia face mask, developed by Nufabrx.

The Cannabis Resource Guide is a website designed for label and packaging manufacturers looking to provide sophisticated high-end packaging with superior shelf appeal that complies with state regulations, keeps the product fresh, and in many cases, is environmentally friendly.

In today's episode of POW!, we're taking a look at Others Coffee, a new Washington, D.C.-based company that has embraced corrugated packaging for its coffee. The brand's packaging stands out with its excellent color scheme and graphics, and how it utilizes every panel of the box to engage with the consumer.

In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience.

On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package, Spirit World Field Guide by Aesop Rock. The album's packaging was honored with the "They Said it Couldn't Be Done" award in the recent Making Vinyl Packaging Awards.

On today's episode of POW!, we take a look at the latest award-winning collaboration between Multi-Color Corp. and Michael David Winery. This latest label for Michael David's 2018 Sixth Sense Syrah, earned Best in Show in the 2020 TLMI Label Awards.

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.