Brand Management - Design
March 12, 2019 at 11:29 am
Taking embellishments to the extreme, Gillette's Venus Swirl razor is a showstopper in the personal care aisle. Produced by Control Group of Norwood, N.J., the package features an array of metallics and a custom blend of glitter. But the true highlight of this impressive package is the use of a Fresnel lens, implemented on the image of the razor handle to represent the Gillette FLEXI BALL.
March 7, 2019 at 11:23 am
The Flexible Packaging Association announced the winners of its 63rd Annual Flexible Packaging Achievement Awards Competition. This year, 54 packages were submitted in the competition and 14 packages were honored with 26 Achievement Awards in various categories.
March 5, 2019 at 11:05 am
On this week's episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka's line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of nature and relaxation. Additionally, on-pack sustainability information ensures the environmentally-conscious consumer they are making a responsible purchase.
March 5, 2019 at 10:34 am
Consumers are increasingly seeking out products from craft, boutique and artisanal brands, whose packaging needs tend to differ from their larger CPG counterparts.
February 26, 2019 at 9:52 am
Chobani is well-known as a brand that helped make Greek yogurt mainstream across America. However, it's also known for its innovative packaging. This week's episode of POW! highlights Chobani's non-dairy product line, which utilizes eye-catching illustrations and on-pack recycling instructions to stand out to consumers.
February 19, 2019 at 11:50 am
The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.
February 13, 2019 at 12:50 pm
BOBST with its REVO Partners and Mouvent will host an Open House during the first week of April in Florence, Italy. The Open House will serve as the launch for multiple label and packaging solutions.
February 12, 2019 at 10:32 am
Welcome to POW!, a new video series from packagePRINTING, which will highlight outstanding examples of labels and packaging. POW!, which stands for "Package of the Week," is hosted by packagePRINTING Strategy and Business and Development Manager Sara Dunn, who will bring you a weekly deep dive into a label or package that stands out as a great example of brand marketing and technical achievement.
January 8, 2019 at 10:59 am
With a need for short runs of beer labels for its small batches of craft beer, San Diego-based Home Brewing Co. decided to reassess how it sourced its labels. Check out this case study from BRAND United, which details how transitioning from offset to digitally-printed labels helped the brewery increase its design flexibility, reduce inventory and cut costs.
December 18, 2018 at 9:04 am
Bay Cities, a Pico Rivera, Calif.-based packaging and display manufacturer, has unveiled its annual Christmas gift for its customers and vendors. This year's gift features a detailed ice chest with an interactive augmented reality game.
