Welcome to POW!, packagePRINTING's new video series highlighting outstanding packaging applications. Every week, POW! will serve as a deep dive into a label or package, and detail what makes it a standout example of brand marketing and technical innovation. POW!, which stands for "Package of the Week," is hosted by Sara Dunn, packagePRINTING's strategy and business development manager. If you have a label or package that you believe is POW-worthy, be sure to reach out to Sara at firstname.lastname@example.org.
Package of the WeekMorton Salt Redesigns an Iconic Package with an AR Twist