The presentation, “Could the eCommerce Bubble Burst? From Overcapacity to Opportunity: Rethinking the Future of Corrugated Packaging,” presented by Christian Vionnet, product marketing director for BOBST, during the Corrugated Conference held in conjunction with the 2026 FESPA Global Print Expo in Barcelona, focused on changing dynamics of the corrugated packaging space and proposed that the real issue at hand is not whether the so-called “ecommerce…

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