Features

Digital and conventional printing have long been considered to be complementary technologies. However, when combined as hybrid printing technology, it can bring the best of both worlds to a single solution.

Continuing advances in conventional and digital production give printers and converters new ways to make corrugated board work just as well for high-graphic packaging as it does for traditional applications.

Small, boutique, and local brands already had unique packaging needs. But as the COVID-19 pandemic impacts the retail landscape, brands and their printing partners are collaborating to adjust.

Trends in online buying habits are driving corresponding changes in the design and production of e-commerce packaging — and the demand appears to have nowhere to go but up.

As brands increasingly seek packaging jobs best suited for digital, printers and converters are faced with a decision between bringing the technology in, or sending the jobs out.

As consumers and brands continue to push for more sustainable packaging, printers and converters have had to lead the charge in eco-conscious production.

A combination of technological advancements in flexography have kept the conventional printing process at the forefront of the package printing industry.

Brand owners are becoming increasingly cognizant of the importance of color consistency in their packaging. It’s up to printers to both meet and manage their expectations.

Expanding opportunities and technological advancements have led narrow-web printers to grow beyond labels, and into flexible packaging and shrink sleeves.

Packaging plays an essential role in the relationship between brands and consumers. A successful package requires strong communication between brand owners, designers, and printers.