Brand Management

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Print Projects and Accessibility

Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?

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This week’s POW! Package of the Week looks at the new, more sustainable ready-to-drink beverage packaging for Nestle’s Carnation Breakfast Essentials and explores how Nestle and its partner Chase Design Group ensured the new packaging’s success even while pushing the limits of the flexo printing process.

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