Brand Management

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McDonald's Adult Happy Meals

McDonald’s is selling a specialty branded Happy Meal for adults as part of a tie-in with streetwear brand Cactus Plant Flea Market.

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This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shop’s supplement TrueYou Balancing Act. View the video to learn more about the efficacious label, which was submitted to Packaging Impressions and expertly flexo-printed by Nosco.

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