Brand Management

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Print Projects and Accessibility

Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?

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For this week’s POW!, we look at a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s efficacious design with a strong colorway. The wine varietals and their respective colorways leverage the simple design to create a coercive billboarding effort at retail.

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