Colored by INX Can Design Contest Kicks Off Fifth Season
Entries for this year’s Colored by INX Can Design Contest are now being accepted, kicking off another great season of competition between brand owners, design agencies, marketers, and metal decorators. Eligibility requires entrants to have used at least one color from the INX Color Catalog to produce a commercial can design before January 1, 2024.
The design entry for Shiner Texhex Bruja’s Brew IPA won last year’s contest. Voting was conducted by an independent group of judges and the public via INX’s Facebook and LinkedIn social media pages. The result ended a three-peat challenge from Great Lakes Brewing Company, the Cleveland-based craft brewer that won back-to-back titles in 2021 and 2022 and had an entry make the list of five design finalists.
Participants are required to send their submission form, electronic design, and actual printed cans, and all entries must be postmarked no later than April 29 to meet the deadline. Needing to use only one color from the INX Color Catalog marks a change from last year when two colors were required. The catalog, which contains over 600 removable color metal swatches and is widely accepted as the only true color standard for metal decorating, helps reduce lead times to get labels to the market sooner.
“Responding to the requests of past contestants, we are introducing a significant update for this year’s Colored by INX Can Design Contest,” said Renee Schouten, INX Vice President of Marketing. “By welcoming any can that reached the market before January 1, 2024, we’ve addressed a long-standing concern where many exceptional cans had to be turned away in previous years. We are happy to make this change for our contestants, and we look forward to having more people be able to participate in the contest this year.”
The same group of brand design, color, and printing representatives who served last year as judges have returned. Tasked with reviewing every submitted entry, they determine the five design finalists by weighing the merits of originality, overall design aesthetics, best use of the color palette, and the project statement describing how the INX Color Catalog was utilized for the design.
The panel includes Sarah Jacks, INX International’s Color Perfection Manager; Scott Drucker, Managing Partner of Chicago-based marketing agency, The Drucker Group; Alex Fordham, owner of The Metal Packager magazine in London; Janet Johanson, Founder & CEO of BevSource, an integrated provider of beverage development, sourcing, and production solutions in St. Paul, Minn.; and Marshall Thompson, co-founder of the digital aluminum can printing company Canworks, in Austin, Texas.
Their decisions regarding the five finalists will be announced on May 20. Each judge gets one vote, and public input through social media will count as one vote. The voting process takes place from May 22-24, and one winner will be announced May 29 on the INX website and social media platforms. Complete contest information is available regarding contest dates and times, to submit a design entry, and to view the official INX contest rules.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.
