A combination of technological advancements in flexography have kept the conventional printing process at the forefront of the package printing industry.
Expanding opportunities and technological advancements have led narrow-web printers to grow beyond labels, and into flexible packaging and shrink sleeves.
Packaging plays an essential role in the relationship between brands and consumers. A successful package requires strong communication between brand owners, designers, and printers.
As a variety of external forces drive labels and packaging in the direction of short runs, printers and converters are adjusting their approaches to profit from the shift.