Taking embellishments to the extreme, Gillette's Venus Swirl razor is a showstopper in the personal care aisle. Produced by Control Group of Norwood, N.J., the package features an array of metallics and a custom blend of glitter. But the true highlight of this impressive package is the use of a Fresnel lens, implemented on the image of the razor handle to represent the Gillette FLEXI BALL, a key element of the razor that adds to the consumer's ease of use. The pristine printing and creative use of embellishments were so impressive in this package, it earned Control Group first place in the Technical Achievement category in the 2018 packagePRINTING Excellence Awards. If you've seen a label or package that's truly POW-worthy, contact Sara Dunn at firstname.lastname@example.org.
Package of the WeekMorton Salt Redesigns an Iconic Package with an AR Twist