Bay Cities Unveils Augmented Reality Packaging for the Holidays
Bay Cities, a leading innovative packaging and design company, has announced its 2018 Christmas gift, "Summer in December." This year's gift featured a detailed ice chest with an interactive augmented reality game that reflects the innovation and growth of the company.
For the past 10 years, Bay Cities has designed and manufactured unique holiday gifts for its customers and vendors, that exhibit its creative graphics and structural design as well as its manufacturing and pack out capabilities. In November, it launched a social media campaign for customers to reflect on gifts of past years and to build excitement for this year's gift reveal.
“Each holiday season, we look to thank our clients and partners while demonstrating our design and manufacturing expertise," said Bay Cities' CEO, Greg Tucker. He continued, "we execute this by creating an inventive gift that incorporates cutting-edge technology, innovations and clever ideas that speak to the 21st century customer."
"Summer in December" evokes a beach theme reflecting on the company's California roots. Bay Cities drew inspiration from vintage ice chests and incorporated die cut beverage bottles for a 3D customer experience once the package is opened. Included in the chest are Obagi Sunscreen, a valued Bay Cities customer for years, a branded mason jar tumbler and candy to complete the tangible gift. Customers will open or download the Bay Cities app to be able to play a fun game against other recipients through Augmented Reality.
The social media campaign has concluded and the winners of the contest will be announced this week. The winners will each receive 100 customized subscription or press kit boxes.
The preceding press release was provided by a company unaffiliated with packagePRINTING. The views expressed within do not directly reflect the thoughts or opinions of the staff of packagePRINTING.
