Brand Management - Design

When the COVID-19 pandemic first hit the United States, hand sanitizer immediately became a difficult product to find. Local distilleries however, have been making their own and packaging it in creative ways. We visited a couple locations in Philadelphia to see how distilleries around here are getting hand sanitizer to consumers.

In the snack food aisle, major brands have long been a dominant presence, but Ka-Pop! has emerged as a worthy newcomer as a healthy snacking option with an intriguing backstory and packaging featuring impressive digital printing.

When a consumer is choosing a paint to apply to the inside or outside of their home, they know they are most likely making a long-term decision. So, when quality is of the utmost importance, a premium label can go a long way in engaging the consumer. By implementing visual and tactile elements into its labels, Valspar has created a package that matches its premium messaging.

In today's episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its coffee packaging.

Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today's episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple packaging formats to benefit the retailer and consumer.

With consumers being urged to limit their trips to stores, online shopping has provided a welcome and potentially safer alternative. In today's episode of POW! we're highlighting how Thrive Market is shipping a variety of wines direct to consumers, complete with intriguing labels and an impressive corrugated shipping box.

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today's episode of POW! we're featuring a puzzle box complete with some very impressive gold foil and intricate printing.

For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning the common household food product into a great option for on-the-go consumers.

When a recognizable brand launches a new product, one of the most important questions it must answer is 'what will the packaging look like?' In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves.

The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented in a variety of categories including printing, sustainability, technical innovation, and more.