Brand Management - Design

Package design is an essential marketing tool, and BRAND United University will be hosting a virtual event covering how creative packaging impacts conversions and sales, as well as enhances the consumer experience. Speakers include leading analysts, designers, and packaging manufacturers.

Hill's Science Diet has been a longtime staple in pet food aisles with its numerous blends suited for the various stages of a dog's or cat's life. But after a recent redesign, the brand saw a significant increase in consumer engagement, and has received some recognition from the packaging industry.

In today's episode of POW!, we take a deep dive into Moka Origins' impressive chocolate packaging, and how it places the farmers that grow the beans used in the chocolate front and center in an educational and interactive way.

When Downy launched its line of Unstopables In-Wash Scent Boosters, it veered away from the traditional bright-colored rigid plastic bottles often found in the laundry aisle, opting for a sleek black shrink sleeve instead. In addition to the creative packaging design, the innovative Unstopables cap allows the consumer to test out the various scents without ever opening the bottle.

In today's episode of POW!, we take a look at how the subtlety of Cap'Mundo's packaging design for its artisan espresso pods can go a long way in evoking a premium, high-end experience.

The roles of print and packaging in successful brand marketing remain as important as ever, and on Tuesday, Sept. 29, BRAND United University will provide a virtual event addressing these key components. The event will feature a track dedicated to packaging design, decoration, and technology, with a variety of expert speakers.

As a food product that traditionally comes in rigid packages, honey has not typically been something consumers take with them on-the-go. But as demand for honey continues to blossom, Buzz + Bloom has implemented squeezable single-serve packs for its organic honey offering.

When Magnachem, a pharmaceutical company in the Dominican Republic, was preparing to launch a new over-the-counter cough syrup, it was in need of a highly-secure package to deter potential counterfeiters. Through its collaboration with AR Metallizing, a solution was found, which not only made the package more secure, but increased its visual appeal as well.

In today's episode of POW!, we take a look at how Uncle Dougie's, a Chicago-based producer of organic barbecue sauces, has incorporated the STANDCAP Inverted Pouch, which both improves the consumer's experience and the brand's sustainability. Check out how this innovative package helps solve a long-standing consumer frustration.

In today's episode of POW!, we take a look at the Freakshow line of wines from Michael David Winery, and why their labels have been racking up awards in industry competitions. Most recently, the brand's 2018 Chardonnay earned Multi-Color Corp. a Best in Class award in last year's TLMI Label Awards.