Brand Management - Design

S-One Labels & Packaging Releases Cannabis Resource Guide
April 21, 2021 at 6:35 pm

The Cannabis Resource Guide is a website designed for label and packaging manufacturers looking to provide sophisticated high-end packaging with superior shelf appeal that complies with state regulations, keeps the product fresh, and in many cases, is environmentally friendly.

How This New Coffee Brand Engages Consumers with Corrugated
April 20, 2021 at 11:23 am

In today's episode of POW!, we're taking a look at Others Coffee, a new Washington, D.C.-based company that has embraced corrugated packaging for its coffee. The brand's packaging stands out with its excellent color scheme and graphics, and how it utilizes every panel of the box to engage with the consumer.

Morton Salt Redesigns an Iconic Package with an AR Twist
April 13, 2021 at 10:05 am

In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience.

How this Vinyl Record Packaging Takes Listeners on a Journey
March 30, 2021 at 10:55 am

On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package, Spirit World Field Guide by Aesop Rock. The album's packaging was honored with the "They Said it Couldn't Be Done" award in the recent Making Vinyl Packaging Awards.

McDonald's Redesigns Packaging to Celebrate 'Moments of Joy'
March 18, 2021 at 9:32 am

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.