Brand Management - Design

Cartons Deliver Outsized Shelf Impact for Bota Minis
September 14, 2021 at 12:56 pm

For this week’s POW!, we look at a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s efficacious design with a strong colorway. The wine varietals and their respective colorways leverage the simple design to create a coercive billboarding effort at retail.

Limited-Edition Packaging Helps Gourmet Brand Keep Its Edge
September 9, 2021 at 9:05 am

Hank’s Gourmet Beverages prides itself on being an innovator in the craft soda market. The brand extended that philosophy to packaging, when it partnered with Heffernan Marketing to create 4-packs that break several soda industry norms.

Pouch Makes Gourmet Food Brand a Bold Standout
September 7, 2021 at 2:53 pm

This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. In addition to the matte finish, which evokes the soft, cake-like texture of the biscuit mix’s final product, the bold and bright package design conveys the brand personality.

Rethinking Packaged Drinks for Changing Tastes
September 7, 2021 at 1:40 pm

Package printers and converters can help their beverage brand customers succeed by encouraging them to rethink preferred formats for Gen Z’s and millennials’ favorite drinks, such as alkaline water.

Promo Package Beautifully Reinforces Cannabis Brand’s Premium Positioning
August 31, 2021 at 12:06 pm

The fantastic promo item and packaging from Grav perfectly communicate both the brand promise and positioning. The promo coffee cup evokes the high quality of the brand’s products with the cup’s simple but elegant design; the promo packaging is a delightful contrast. Learn more about how the ornate carton tells the brand story in this week’s POW!