Brand Management - Design

How Stacy's Packaging Empowers Women Entrepreneurs
July 30, 2019 at 10:07 am

Stacy's, the popular snack food brand best known for its pita chips, has unveiled a limited edition packaging line in support of its third-annual Rise Project initiative. The Rise Project supports female-founded food businesses, much like Stacy's. Coinciding with the Rise Project and Women's History Month, six packaging designs have been revealed that represent various stages of a woman entrepreneur's path.

Harry's Innovates E-Commerce Experience with Multiple Packaging Formats
July 23, 2019 at 10:31 am

As e-commerce continues to shake up the retail world, brands that have embraced online platforms have had to rethink the ways in which they package their products and extend the brand experience. For Harry's, an e-commerce brand specializing in shaving and other men's grooming products, this has led to an unboxing experience that leverages the best of multiple packaging formats.

Sneak Peek From the 33rd Annual Packaging Impressions Excellence Awards
July 16, 2019 at 12:11 pm

The judging for the 33rd annual Packaging Impressions Excellence Awards is complete, with the winners set to be announced in our upcoming August issue. Check out some scenes from this year's judging, and take a listen in to what the judges had to say about this year's crop of entries.

Augmented Reality Reveals the Mystery of 'The Phantom'
July 16, 2019 at 11:12 am

The rise of augmented reality has provided brands with an opportunity to interact with consumers by combining the digital and physical worlds into a truly memorable experience. Phantom Wine is one example of a brand embracing augmented reality, integrating it into its packaging, and gamifying the product usage experience for the consumer.

AICC Announces Opportunities for Packaging Designers
July 16, 2019 at 10:49 am

The AICC 2019 Annual Meeting will feature two opportunities specifically for packaging designers. A one-day training program called "Practical Innovation in Package Design" will include expert insight into the latest packaging design trends and challenges. Meanwhile, the Independent Package Design Competition will feature categories for corrugated, folding carton, and rigid box packaging.

How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places
July 9, 2019 at 10:21 am

The importance of wearing sunscreen on a hot summer day is well documented, but it's not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide an evenly distributed amount of sunscreen — wherever it's needed.

EskoWorld Showcases Connections Among Packaging Heroes
July 9, 2019 at 10:06 am

More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event's theme of "Packaging Connected" was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging supply chain.