Brand Management - Design

Digitally Printed Carton Brings Elegance, Productivity Boost
January 31, 2023 at 9:22 am

For this week’s POW! Package of the Week, we look at a sleeve-and-tray carton printed by K-1 Packaging Group on a Landa S10 Nanographic press. View the video to discover how the carton for P&J Trading’s Nature collection of fragrance oils delivers an elegant brand experience and a more streamlined pack-out process. 

Shimmery Label for Nutraceutical is Brilliant Brand Device
January 24, 2023 at 9:34 am

This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shop’s supplement TrueYou Balancing Act. View the video to learn more about the efficacious label, which was submitted to Packaging Impressions and expertly flexo-printed by Nosco.

Digitally Printed Pouch Is Perfect Fit for Gourmet Popcorn Brand
January 17, 2023 at 12:00 pm

This week’s POW! Package of the Week is the standup pouch for Corks Cinnamon & Sugar Snickerdoodle Popcorn and comes from NOSCO, which digitally printed the packaging. View the video to learn more about how the packaging was printed and converted as well as the teams behind the project.

Versioned Pints Pack Punch in Crowded Marketplace
January 10, 2023 at 12:35 pm

This week’s POW! Package of the Week is the versioned packaging for eCreamery’s collaboration with Harry & David. View the video to learn how the gourmet food brand uses the powerful agility of printed packaging to help differentiate itself in a crowded marketplace and develop strong brand loyalty.

Alvies Boots Revitalizes with Rebrand
January 4, 2023 at 11:43 am

Helms Workshop captures the eclectic vibe of Austin, Texas, perfectly in its lighthearted and laid-back brand for Alvies Boots.

Craftmix Sashays on Shelves in Digitally Printed Flexible Packaging
January 3, 2023 at 12:14 pm

This week’s POW! is a colorful sachet — printed by Nosco — for Craftmix’s Strawberry Mule. View the video to learn more about the packaging and how NOSCO used a collaborative and consultative process to deliver digitally printed packaging that delighted the brand.

Redesigned Folding Carton Conveys Efficacy, Compassion With Precision
December 20, 2022 at 12:34 pm

This week’s POW! Package of the Week looks at the eco-efficient folding carton for Kamedis Calm Eczema Therapy Cream. View the video to learn more about how the brand used sophisticated design and precision printing to connect with end consumers with chronic skin conditions.

Standup Pouch Reflects Offbeat, Fun Persona of Food Brand
December 13, 2022 at 10:32 am

This week’s POW is the standup pouch for The O.G. — the whiskey-baked granola that started the Granarly brand. The colorful flexible packaging is printed by ePac – Austin, and like the brand, is anything but bland. View the video to learn more about the printed packaging and the brand.