Brand Management - Design

Box Pouch for Coconut Sugar Cake Mix Delivers Gourmet Brand Cues
May 16, 2023 at 11:39 am

POW! Package of the Week spotlights a flat-bottom pouch for a decadent coconut sugar cake baking mix. View the video to discover how the printed packaging delivers taste and texture cues while clearly communicating the brand's values such as its commitment to fair trade.

Clever Flexible Packaging System Empowers Home Gardeners
May 2, 2023 at 9:32 am

This episode of POW! Package of the Week looks at the multi-component flexible packaging — manufactured by ProAmpac — for Scotts Miracle-Gro Rescue Outdoor Plant Potion. View the video to learn how the printed packaging simplifies the application of a multi-day plant treatment for home gardeners.