Brand Management - Design

Embellishments and special effects are a growing opportunity for packaging printers/converters. With the ability to produce embellishments on digital devices, these enhancements are becoming more affordable to brand owners and not just left to those with large budgets.

As consumers continue to turn toward craft, boutique, and artisan-made products, new entrants into the spirits industry are continuing to emerge. Mi Campo tequila is one of these brands, showcasing how creative craft spirit labels can differentiate innovative producers from the competition.

One of our biggest initiatives this year at Packaging Impressions was launching the Package of the Week (aka POW!) video series. To close out 2019, we took a look back at all of our episodes and came up with five of our personal favorites.

The pet food and treat market segment is booming, and with it, comes opportunities for creative and functional packaging applications. In today's episode of POW!, Marie's Magical Dinner Dust from Stella & Chewy's showcases how an innovative spout and closure system can help owners of picky pets make meal time more enjoyable.

As social media becomes more pervasive, brands need to consider how packaging will look beyond the shelf. One company that is putting its social media presence at the forefront of its packaging design is the Brooklyn ice cream maker Van Leeuwen.

The retail landscape is becoming increasingly digital, and the rise of e-commerce has changed the way these products are packaged.

In today's episode of Package of the Week, we take a look at how WTRMLN WTR has implemented the benefits of shrink sleeves in with its innovative beverage. In addition to a creative labeling strategy, the color matching of the sleeve to the beverage is a key part of what makes the product stand out on shelf.

Establishing a connection with consumers via creative packaging is a great way for brands to develop a long-term relationship with their target audience. Culina, a brand that specializes in dairy-free yogurt products, is a great example of this with its packaging designed to be reused and full of personal touches.

In this week's episode of POW! we're highlighting La Colombe's line of draft lattes in cans. La Colombe touts these beverages as "the world's first genuine caffé latte in a can," and has tapped into a variety of appealing packaging trends, including a clean design and a creative use of shrink sleeves.

In this episode of POW!, Sara reveals how Allbirds combines its sustainable ethos with its engaging brand personality, making for an excellent unboxing experience worthy of posting to social media.