Brand Management - Design

In the world of packaging, focusing solely on problems won't cut it. Blogger Allison Berg highlights the need to shift towards innovative solutions and reimagining printed packaging that protects natural resources and performs in retail environments.

To launch its inventive Wi-Fi smart security camera and light, Trend Makers partners with corrugated printing expert Sutherland Packaging for engaging, time-sensitive rollout at a major big-box retailer.

This episode of POW! Package of the Week spotlights Kenko Calming Body Oil's packaging. View the video to learn more about the packaging’s eco-credentials, the label’s digitally printed design, and the brand’s commitment to empathy.

This week’s episode of POW! Package of the Week looks at the opulent, printed packaging for Supre Tan’s Eternally Dark Bronzer. View the video to learn more about the shimmering shrink sleeve and McDowell Label’s, a Resource Label Group company, 10-print-station process and use of multiple foils to stunning effect.

On day two of the Summit, there were a research presentation and sessions on digital printing’s impact on printers and retailers.

This episode of POW! Package of the Week spotlights the digitally printed packaging for John Dog Soft Bites Bites. View the video to learn how the design and package printing work together to differentiate the product and emotionally appeal to pet parents.

Diamond Packaging announced that it won six awards in the 2023 North American Paperboard Packaging Competition.

This episode of POW! Package of the Week spotlights the label for Humphrey's witch hazel, which was printed by Macaran, a NextGen Label Group Co. View the video to learn how the label delivers a distinctive look that effectively..

This episode of POW! Package of the Week features the digitally printed label for Mia Kombucha’s ZenZero. View the video to learn more about the naturally fermented product, its printed packaging, and its multi-faceted approach to customer communications.

In this episode of POW! Package of the Week, we look at a special-edition carton sent to us by Dennis Bacchetta of Diamond Packaging. View the video to learn more about the carton and how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter.