Brand Management - Design

On today's episode of POW!, we're taking a look at the resealable can for Mountain Dew's Game Fuel energy drink, a product designed with video gamers in mind. Unlike the typical tab-based opening system, the Game Fuel cans feature a resealable closure that allows gamers to keep the beverage fresh and prevent spills.

The Signite labeling process from Actega provides both visual appeal and sustainability advantages with its "no-label look," and in how it utilizes less material when compared to pressure-sensitive labels.

Graphic Packaging International has announced a third addition to its award-winning PaperSeal tray range to include a new dual-ovenable version, PaperSeal Cook.

In today's episode of POW!, we take an up-close look at how Duracell has developed a creative package that helps keep consumers' batteries organized.

The goal behind nib mor, an organic chocolate company’s rebranding, was to meet its mission “to make guilt-free snacking chocolate the whole family can enjoy” while harnessing a feeling of “craveability.”

The team at Great Lakes Brewing Company in Cleveland recently received their trophy for winning the second annual Colored by INX Can Design Contest.

On today's episode of POW!, we're highlighting Milk-Bone's customizable packaging, and how my dog Elmer ended up on a personalized folding carton.

To develop this tube, Tom's of Maine utilized a #2 HDPE construction, rather than the mixed plastic found in most toothpaste tubes. This allows it to be recycled with other #2 plastics, giving consumers an easy and eco-friendly way to discard their empty tubes.

Label Works is implementing packaging solutions to pass along its expertise and wisdom to its distributors in their quest of building labels and packaging sales and providing solutions to their clients.

On today's episode of POW!, we take a look at a package engineering innovation that can get consumers out of a sticky situation. For Gorilla Glue's Micro Precise packaging, the brand implemented buttons on either side that help control the exact amount of glue that users apply during a project.