Brand Management - Design

Award-Winning Resealable Can Gives Gamers the Fuel to Compete
July 6, 2021 at 10:21 am

On today's episode of POW!, we're taking a look at the resealable can for Mountain Dew's Game Fuel energy drink, a product designed with video gamers in mind. Unlike the typical tab-based opening system, the Game Fuel cans feature a resealable closure that allows gamers to keep the beverage fresh and prevent spills.

3 Driving Factors Behind this Chocolate Brand's Redesign
June 17, 2021 at 9:54 am

The goal behind nib mor, an organic chocolate company’s rebranding, was to meet its mission “to make guilt-free snacking chocolate the whole family can enjoy” while harnessing a feeling of “craveability.”

How My Dog Ended Up on Milk-Bone Packaging
June 15, 2021 at 11:16 am

On today's episode of POW!, we're highlighting Milk-Bone's customizable packaging, and how my dog Elmer ended up on a personalized folding carton.

Label Works Expands into Packaging Solutions
June 7, 2021 at 5:37 pm

Label Works is implementing packaging solutions to pass along its expertise and wisdom to its distributors in their quest of building labels and packaging sales and providing solutions to their clients.

How Gorilla Glue Micro Precise Packaging Solves Sticky Situations
May 18, 2021 at 10:37 am

On today's episode of POW!, we take a look at a package engineering innovation that can get consumers out of a sticky situation. For Gorilla Glue's Micro Precise packaging, the brand implemented buttons on either side that help control the exact amount of glue that users apply during a project.