Brand Management - Design

Printed Packaging for Air Fryer Sizzles on Shelves
September 12, 2022 at 9:31 pm

On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how the printed packaging and smart package design communicates the product's unique selling propositions.

Printed Packaging Helps Restauranteur Pivot Business With Flair
September 6, 2022 at 12:05 pm

On this week’s episode of POW! Package of the Week, we look at the printed cartons for Mason Dixie Foods’ buttermilk biscuits. The packaging not only attracts shoppers’ eyes with its smart and bold design printed superbly, but it also helped the brand pivot from a service-based business to a packaged goods company.

Combination Printing Tech Makes EHPlabs Preworkout Label a Delight to Behold
August 9, 2022 at 11:59 am

This week’s episode of POW! Package of the Week looks at the delightfully ornate and tactile labels printed by McDowell Label, a Resource Label Group Co. View the video to learn more about how this multi-sensorial package was printed and the superbly skilled team behind the project.