Brand Management - Design

How Local Distilleries are Getting Creative with Hand Sanitizer Packaging
June 23, 2020 at 9:47 am

When the COVID-19 pandemic first hit the United States, hand sanitizer immediately became a difficult product to find. Local distilleries however, have been making their own and packaging it in creative ways. We visited a couple locations in Philadelphia to see how distilleries around here are getting hand sanitizer to consumers.

How Digital Printing Helps Ka-Pop! Shine in the Snack Food Aisle
June 16, 2020 at 9:37 am

In the snack food aisle, major brands have long been a dominant presence, but Ka-Pop! has emerged as a worthy newcomer as a healthy snacking option with an intriguing backstory and packaging featuring impressive digital printing.

How a Premium Paint Utilizes a Premium Label
June 9, 2020 at 10:23 am

When a consumer is choosing a paint to apply to the inside or outside of their home, they know they are most likely making a long-term decision. So, when quality is of the utmost importance, a premium label can go a long way in engaging the consumer. By implementing visual and tactile elements into its labels, Valspar has created a package that matches its premium messaging.

How Archer Farms Takes Store Brand Packaging to New Heights
May 26, 2020 at 10:57 am

In today's episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its coffee packaging.

How Wet Ones Wipes Uses a Combination of Packaging to Get Retail Ready
April 28, 2020 at 9:34 am

Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today's episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple packaging formats to benefit the retailer and consumer.

Thrive Market's Wine Delivery Showcases Impressive Label and Corrugated Printing
April 7, 2020 at 10:33 am

With consumers being urged to limit their trips to stores, online shopping has provided a welcome and potentially safer alternative. In today's episode of POW! we're highlighting how Thrive Market is shipping a variety of wines direct to consumers, complete with intriguing labels and an impressive corrugated shipping box.

Gold Foil and Intricate Design Highlight Impressive Puzzle Box
March 31, 2020 at 10:55 am

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today's episode of POW! we're featuring a puzzle box complete with some very impressive gold foil and intricate printing.

Oh Snap! Shakes up Pickle Packaging with Pouches
March 24, 2020 at 9:34 am

For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning the common household food product into a great option for on-the-go consumers.

Ocean Spray's Juice and Coffee Combo Takes Advantage of Shrink Sleeve Benefits
March 17, 2020 at 9:55 am

When a recognizable brand launches a new product, one of the most important questions it must answer is 'what will the packaging look like?' In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves.

FPA Reveals Flexible Packaging Achievement Award Winners
March 5, 2020 at 11:30 am

The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented in a variety of categories including printing, sustainability, technical innovation, and more.