Brand Management - Design

For this week’s POW! Package of the Week, we look at a sleeve-and-tray carton printed by K-1 Packaging Group on a Landa S10 Nanographic press. View the video to discover how the carton for P&J Trading’s Nature collection of fragrance oils delivers an elegant brand experience and a more streamlined pack-out process. 

This week’s POW is a nutraceutical label that uses both holographic and foil materials to achieve a brilliant appearance for Vitamin Shop’s supplement TrueYou Balancing Act. View the video to learn more about the efficacious label, which was submitted to Packaging Impressions and expertly flexo-printed by Nosco.

This week’s POW! Package of the Week is the standup pouch for Corks Cinnamon & Sugar Snickerdoodle Popcorn and comes from NOSCO, which digitally printed the packaging. View the video to learn more about how the packaging was printed and converted as well as the teams behind the project.

This week’s POW! Package of the Week is the versioned packaging for eCreamery’s collaboration with Harry & David. View the video to learn how the gourmet food brand uses the powerful agility of printed packaging to help differentiate itself in a crowded marketplace and develop strong brand loyalty.

Helms Workshop captures the eclectic vibe of Austin, Texas, perfectly in its lighthearted and laid-back brand for Alvies Boots.

This week’s POW! is a colorful sachet — printed by Nosco — for Craftmix’s Strawberry Mule. View the video to learn more about the packaging and how NOSCO used a collaborative and consultative process to deliver digitally printed packaging that delighted the brand.

Augusta Label + Packaging announces the second generation of a technology that effectively adds value to packaging work and increases the time a branded package interacts with a consumer.

David Lukshus, president and CEO of brand packaging design and prototyping agency Cog, shares how his agency helps brands develop cutting-edge printed packaging.

This week’s POW! Package of the Week looks at the eco-efficient folding carton for Kamedis Calm Eczema Therapy Cream. View the video to learn more about how the brand used sophisticated design and precision printing to connect with end consumers with chronic skin conditions.

This week’s POW is the standup pouch for The O.G. — the whiskey-baked granola that started the Granarly brand. The colorful flexible packaging is printed by ePac – Austin, and like the brand, is anything but bland. View the video to learn more about the printed packaging and the brand.