Brand Management - Design

This week’s POW! Package of the Week — the Schick Xtreme Men's Bamboo Hybrid Razor — showcases how a CPG can make considerable circularity gains in product development when the product and printed package are designed and manufactured using a holistic strategy.

This week’s POW! Package of the Week — the limited edition packaging for Betsy Farms — demonstrates how spectacularly executed printed packages can help a brand stand out on shelf.

This week’s episode of POW! Package of the Week! looks at clever paperboard sleeves created for The Meatless Farm Company’s meat-free sausage patties. The paperboard packaging came from and was manufactured and printed by Virtual Packaging in Grapevine, Texas. 

Trivium announced winners of its Forever Canvas Challenge 2022, a design competition to create graphics for Trivium’s metal packaging.

This week’s POW! Package of the Week — the SOLID BLACK Doritos chip bag — showcases how printed packaging can make an impact on shelf and on society.

This week’s episode of POW! Package of the Week! explores a printed pouch that helped CL&D Graphics plant in Harland, Wisconsin, capture a silver award in the printing category at the 2022 FPA Achievement Award.

Essentra Packaging has announced a strategic partnership agreement with Crane Currency, to develop a range of next generation security features for the pharmaceutical and beauty packaging industry.

This week, on POW! Package of the Week!, Packaging Impressions spotlights 2022 FPA Achievement Award winner the Celebrate HerSHEy’s Bar project printed by Printpack. View the video to learn more about how Printpack captured Gold in the Shelf Impact category by leveraging the power of printing to celebrate the powerful roles women play every day.

This week’s episode of POW! Package of the Week comes courtesy of Fend Wellness, which sent its antibacterial hand wipe mitts and their colorful packaging. View the video to learn how the brand leveraged package printing and converting technologies to create a breakout product for the personal care market.

View this week’s POW! Package of the Week to learn how The Valhalla Tea Company is using its strikingly attractive labels to move its packaged products from fast-moving consumer goods to collectors' items while also supporting U.S. veterans struggling with their mental health.