Brand Management - Design

Demonstrable Craftsmanship Inside & Out
February 13, 2024 at 9:29 am

Learn more about how Victory Brewing Company used printed packaging to showcase a commitment to craftsmanship before the consumer takes even their first sip of ale.

Lightweight Pouch Elevates Adagio Teas’ Packaging Approach
February 6, 2024 at 11:37 am

On this week’s POW! Package of the Week, we spotlight a flexible package brimming with charm. View the video to learn how Nosco digitally printed and laminated the pouch for Adagio Teas’ Year of the Rabbit loose leaf tea.

Cheez-It Box Part of Larger Strategy From Trendy Intl Brand
January 30, 2024 at 8:49 am

This episode of POW! Package of the Week features an example of printed packaging as part of a brand’s strategic marketing program. View the video to learn more about the international, streaming game development collective, the role of co-licensing in the brand’s marketing and branding strategy, the art by renowned artist Tristan Eaton, and the…

Flexo, Foil Deliver Celestial Elegance for Relaxing Midnight Sky
January 2, 2024 at 11:45 am

This week’s episode of POW! Package of the Week looks at the award-winning label from Brooke + Whittle for Relaxing Midnight Sky from Bath and Body Works’ aromatherapy line of natural essential oils. View the video to learn more about the label, printed on an MPS press, and the craftsmanship behind the label’s starry magic…

My Color of The Year Round-Up
January 2, 2024 at 8:52 am

An exploration of color trends including the impact of a collective yearning for colors inspired by nature, calmness, travel, and nosta

Unleashing Gators and Rattlesnakes
December 12, 2023 at 10:58 am

View this week's episode of POW! Package of the Week to dive into the digitally printed pouch for Burnin’ Benzes’s Gators and Rattlesnakes’ [BBQ] Rub.