Brand Management - Design

Packaging Is a Tribute to Family’s Legacy in Craftsmanship, Shipbuilding
October 10, 2023 at 12:29 pm

In this week’s episode of POW! Package of the Week, we look at the precision-printed labels for Shipyard Gin. View the video to learn more about the digitally printed labels, the brand’s historic connection to shipbuilding and craftsmanship, and how they worked together to elevate consumer and shopper experiences.

Digitally Printed Package Wraps Up European Market for KitKat Brand
October 3, 2023 at 11:26 am

In this episode of POW! Package of the Week, we spotlight the digitally printed wrapper for Nestle’s KitKat V. View the video to learn about the vegan version of the beloved chocolate treat, the printed packaging with its plant-forward message, and how the packaging is used as part of a larger initiative by Nestle.

Printed Package is a Peachy Twist for Arizona Beverages
September 26, 2023 at 12:56 pm

On this week's POW! Package of the Week, we check out another sweet package sent to us by The Hornell Brewing Company. View the video to learn how Hornell leverages printed packaging to deliver big brand benefits for a new product in an iconic beverage line.

IDF-Printed Tub Showcases Agility of Package Printing, Design
August 29, 2023 at 12:59 pm

In this episode of POW, Package of the Week, Packaging Impressions showcases the indirect flexo printed tub and in-mold label for Pancho’s Hatch Chile Queso. View the video to learn more about the printed packaging, package printing processes, packaging converter, brand, and brand design agency.

Coca-Cola Collab with Rosalía Delivers Edgy, Phygital Experience
August 22, 2023 at 11:30 am

On this week's episode of POW! Package of the Week, we actually spotlight two printed packages — the fridge-pack carton and mini-can for The Coca-Cola Company's collaboration with Grammy-award-winning singer and songwriter Rosalía.