Brand Management - Design

On this week's episode of POW! Package of the Week, we actually spotlight two printed packages — the fridge-pack carton and mini-can for The Coca-Cola Company's collaboration with Grammy-award-winning singer and songwriter Rosalía.

PPC Flex presented its new branding and visual identity, shortening its name from PPC Flexible Packaging to PPC Flex.

In this week’s episode of POW! Package of the Week, we spotlight the flexo-printed pouch for Fannie May Chocolatier’s Mix S’mores. View the video to learn more about the standup pouch, which is a prime example of flexographic printing delivering detailed graphics and a wide color range.

This week’s episode of POW! Package of the Week is a special edition. In this episode, Packaging Impressions’ senior content editor Dan Marx spotlights a smart-and-active package that optimizes the drinking experience for a U.S.-based brand in the beverage industry.

This week's episode of POW! Package spotlights the superbly finished flexible packaging for the Jergens Melanin Glow illuminating moisturizer. View the video to see the dazzling packaging created from the package printer's and CPG's thoughtful collaboration.

In this week’s episode of POW! Package of the Week, we look at both a printed package and its matching promotional offering. View the video to learn more about how Arizona Beverages leveraged the iconic package design for its green tea to introduce a new malt beverage and its matching BruMate cooler.

This episode of POW! Package of the Week celebrates how wellness brand hims & hers combined the power of printed packaging and cheeky messaging to create a folding carton that’s as much of a delight as the product inside.

In this week’s episode of POW! Package of the Week, we explore how printed packaging can add an aesthetic appeal at retail and the end-consumer’s home. View the video to learn how a flat-bottom pouch pays homage to the regional flavors in the packaged product and teases the indulgent culinary experience ahead.

This episode of POW! Package of the Week explores the creatively printed flexible packaging for Heinz' Saucemerica Collection. Watch the video to learn how the flex packs support the branding campaign, increase end-consumer engagement with the brand, and reinforce the iconic status of Heinz in food culture.

This week's episode of POW! Package of the Week spotlights the Rescue Outdoor Disposable Fly Trap printed by Glenroy. View the video to learn more about how the printed packaging attracts attention on shelf, showcases the product's components, and becomes part of the product.