Brand Management - Design

PGSF and EFI announce the winner of the inaugural Packaging Design Contest.

This week’s POW! Package of the Week is the printed shrink sleeve label for Liquid Death water. View the video to learn how the printed packaging attracts attention on shelf, helps make nonalcoholic drinking a stylish and inclusive activity, and supports the fight against plastic pollution. 

This episode of POW! Package of the Week features the rotary-screen-printed label for Aveeno Rose Water & Chamomile Blend conditioner, printed by Multi-Color Corp. Watch the video to learn how the printing technologies and design work together to effectively and elegantly communicate the product’s benefits.

The deadline to submit entries for the 4th annual Colored by INX Can Design Contest is approaching.

This episode of Package of the Week explores how precision package printing can pair with luxurious converting choices to elevate oral care experiences to moments of beautiful luxury.

Fall Out Boy’s new album comes with a special edition vinyl record printed with actual tears and a functional tissue dispenser.

POW! Package of the Week spotlights a flat-bottom pouch for a decadent coconut sugar cake baking mix. View the video to discover how the printed packaging delivers taste and texture cues while clearly communicating the brand's values such as its commitment to fair trade.

On this episode of POW! Package of the Week, we look at the extended color gamut label for Maui Moisture Heal & Hydrate + Shea Butter Conditioner. View the video to learn how the label update delivers outsized benefits for the package printer and the personal care brand.

At the Fortis Solutions Summit held in late April 2023 in Lewisville, Texas, NAPCO Research analyst Cory Francer presented a range of hard data and analysis about evolving packaging trends and the technology needed to thrive.

This episode of POW! Package of the Week looks at the multi-component flexible packaging — manufactured by ProAmpac — for Scotts Miracle-Gro Rescue Outdoor Plant Potion. View the video to learn how the printed packaging simplifies the application of a multi-day plant treatment for home gardeners.