This episode of POW! Package of the Week showcases the printed pouch for Raisels Sours Watermelon Shock. The small-format pouch with its energetic design and the watermelon-flavored raisins inside can bring a taste of summer to school lunch boxes. View the video to learn more about how the flexible packaging for this sweet snack was printed, and how National Raisin Company used ICS Color’s Remote Director software to make bold packaging decisions that stayed on target.

If you’d like to have your printed packaging considered for a future episode of POW! Package of the Week!, please mail two samples of the assembled package (does not need to include product but does need to be assembled) along with details on how your package was printed and converted to:

Linda Casey, Packaging Impressions magazine
248 Saxony Loop
Summerville, SC 29486-6939

An email to lcasey@napco.com with the expected package delivery date would also be appreciated.
Please note that the packages should be examples of work done for actual brands and not proof-of-concept or self-promotional samples.