Brand Management - Design

My Color of The Year Round-Up
January 2, 2024 at 8:52 am

An exploration of color trends including the impact of a collective yearning for colors inspired by nature, calmness, travel, and nosta

Unleashing Gators and Rattlesnakes
December 12, 2023 at 10:58 am

View this week's episode of POW! Package of the Week to dive into the digitally printed pouch for Burnin’ Benzes’s Gators and Rattlesnakes’ [BBQ] Rub.

Digitally Printed Packaging Appeals to Parents Wanting More Calm
December 5, 2023 at 12:11 pm

This episode of POW! Package of the Week spotlights Kenko Calming Body Oil's packaging. View the video to learn more about the packaging’s eco-credentials, the label’s digitally printed design, and the brand’s commitment to empathy.

Captivating Shrink Sleeve Spotlights Multi-Process Printing Capabilities
November 21, 2023 at 9:46 am

This week’s episode of POW! Package of the Week looks at the opulent, printed packaging for Supre Tan’s Eternally Dark Bronzer. View the video to learn more about the shimmering shrink sleeve and McDowell Label’s, a Resource Label Group company, 10-print-station process and use of multiple foils to stunning effect.

A Synergistic Appeal for Pet Parents’ Heartstrings
November 14, 2023 at 12:00 pm

This episode of POW! Package of the Week spotlights the digitally printed packaging for John Dog Soft Bites Bites. View the video to learn how the design and package printing work together to differentiate the product and emotionally appeal to pet parents.