Brand Management - Design

The importance of wearing sunscreen on a hot summer day is well documented, but it's not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide an evenly distributed amount of sunscreen — wherever it's needed.

More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event's theme of "Packaging Connected" was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging supply chain.

With the cannabis industry’s growth, brands are in need of partners that can balance regulations and innovative design.

Independence Day is this week and to celebrate, this week's episode of POW! features packaging that embodies the American spirit: Budweiser's limited-edition release of the new Discovery Reserve American Red Lager.

To celebrate our rebranding as Packaging Impressions, the first issue under our new name will feature a cover tip that celebrates our past and looks ahead to the future. Read on to find out how the piece was produced utilizing Komori offset printing and digital embellishments from MGI.

As consumers continue to have sustainability as a top-of-mind priority for the products they buy, brands have had to consider their approach to packaging. The Dreaming Tree Wines is an example of a brand that has made environmentally-friendly packaging part of its mission, incorporating a recycled label stock and a lightweight bottle.

This week's episode of POW! demonstrates how an in-store display and packaging can work together to attract consumers and lead them toward a purchase.

The pet food market segment has demonstrated rapid growth recently, making it challenging for brands to stand out to discerning consumers. But through the use of regionally-inspired imagery, the packaging for Bark's Snacks That Give Back makes for an irresistible purchase for consumers who want to give their pets a taste of local flavors.

This week's episode of POW! features folding cartons for Mike's Organic Curry Love, which make excellent use of vibrant colors and incredibly detailed graphics to draw shoppers in and highlight the organic food product inside.

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're highlighting cans of Monster Energy, which have an added tactile component, extending the brand experience to its target audience.