On this week's episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. An array of folding cartons for the organic tea line from Pukka, a producer of a variety of plant-based products, immediately communicated the themes of serenity and relaxation associated with a good cup of tea. The use of illustrations in the graphic design lends itself to Pukka's natural and organic messaging, and ties in with the top packaging design trends for 2019. Additionally, the on-pack sustainability information provides a direct appeal to the environmentally-conscious tea drinker. Have you seen a POW!-worthy package that we should highlight? Contact Sara Dunn at firstname.lastname@example.org.
Package of the WeekHow a Direct Printed Wine Label Adds to the Consumer Experience