Chobani, a brand that was on the leading edge of making Greek yogurt mainstream across America, increased its consumer appeal even further with its recent release of non-dairy products. Available in traditional cups or as a bottled drink, these coconut-based blends also demonstrate many of the latest packaging trends. For example, the use of illustrations rather than photographs tie in with what multiple experts have indicated will be a prevalent approach to graphics in 2019. Additionally, the use of shrink sleeves that implement on-pack recycling instructions ensure an eye-catching package with strong sustainability attributes. Click here for more on 2019 packaging design trends. Do you know of a POW!-worthy package that we should highlight in an upcoming video? Contact Sara Dunn at firstname.lastname@example.org.
Package of the WeekSynergistic Use of Hand-Crafted Art, Digital Technologies Creates Distinctive Wine Label