Brand Management - Design

While it's important for any label or package to be attractive to consumers, wine labels in particular have an extremely important job. Since consumers don't often know which brand they'll choose when shopping for wine, an eye-catching label can be the key to a purchase. Check out these six first place wine labels from last year's packagePRINTING Excellence Awards and be sure to enter your best work today!

Consumer lifestyles are changing the ways they interact with products and packaging, leading to a slew of innovations in flexible packaging.

The Flexible Packaging Association (FPA) has announced the winners of its 62nd Annual Flexible Packaging Achievement Awards Competition. The winning entries were revealed on March 13, during an awards ceremony at the Flexible Packaging Association's Annual Meeting at the Ritz-Carlton Golf Resort in Naples, Fla.

In Chile, packaging considerations have become a heavy means for the country to curtail a crisis that has led the health ministry to categorize three quarters of adults and more than half of 6-year-old children overweight or obese.

As digital printing continues its evolution, package printers can help brands successfully implement the technology in a variety of ways.

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel's "rEnagivate" trend explains packaging's role in making this happen.

We’ve seen the clean label design principle appear on lists of packaging trends in the past, but according to market intelligence agency Mintel, the concept of "essentialism" is a core aspect of a new trend for 2018 — Clean Label 2.0.

Online shopping is continuing its rapid growth, leading brands to reconsider the way they're packaging their products. In this video, David Luttenberger of Mintel discusses the importance of brands developing packaging designed to engage the consumer throughout the ecommerce supply chain.

A Welsh brewery was asked to change the design of its packaging because the U.K. alcohol self-regulating body, the Portman Group, determined it could appeal to children and teens under the age of 18. Ensuring that alcohol doesn't end up in the hands of children is imperative, but can regulating design begin to stifle creativity?

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. Packaging trends for 2018 will increasingly go beyond color to include embellishment options such as foils, special varnishes, soft touch finishes and more.