Brand Management - Design

In today's episode of POW!, we take a look at how the subtlety of Cap'Mundo's packaging design for its artisan espresso pods can go a long way in evoking a premium, high-end experience.

The roles of print and packaging in successful brand marketing remain as important as ever, and on Tuesday, Sept. 29, BRAND United University will provide a virtual event addressing these key components. The event will feature a track dedicated to packaging design, decoration, and technology, with a variety of expert speakers.

As a food product that traditionally comes in rigid packages, honey has not typically been something consumers take with them on-the-go. But as demand for honey continues to blossom, Buzz + Bloom has implemented squeezable single-serve packs for its organic honey offering.

When Magnachem, a pharmaceutical company in the Dominican Republic, was preparing to launch a new over-the-counter cough syrup, it was in need of a highly-secure package to deter potential counterfeiters. Through its collaboration with AR Metallizing, a solution was found, which not only made the package more secure, but increased its visual appeal as well.

In today's episode of POW!, we take a look at how Uncle Dougie's, a Chicago-based producer of organic barbecue sauces, has incorporated the STANDCAP Inverted Pouch, which both improves the consumer's experience and the brand's sustainability. Check out how this innovative package helps solve a long-standing consumer frustration.

In today's episode of POW!, we take a look at the Freakshow line of wines from Michael David Winery, and why their labels have been racking up awards in industry competitions. Most recently, the brand's 2018 Chardonnay earned Multi-Color Corp. a Best in Class award in last year's TLMI Label Awards.

In today's episode of POW!, we're taking a look at Black is Beautiful, a fast-growing initiative in the craft beer segment with a goal of supporting "Justice and equality for People of Color." Started by Weathered Souls Brewing Co. in San Antonio, Texas, the initiative has spread to more than 1,000 breweries who have released their own version of the stout, incorporating a cohesive label design.

When the COVID-19 pandemic first hit the United States, hand sanitizer immediately became a difficult product to find. Local distilleries however, have been making their own and packaging it in creative ways. We visited a couple locations in Philadelphia to see how distilleries around here are getting hand sanitizer to consumers.

In the snack food aisle, major brands have long been a dominant presence, but Ka-Pop! has emerged as a worthy newcomer as a healthy snacking option with an intriguing backstory and packaging featuring impressive digital printing.

When a consumer is choosing a paint to apply to the inside or outside of their home, they know they are most likely making a long-term decision. So, when quality is of the utmost importance, a premium label can go a long way in engaging the consumer. By implementing visual and tactile elements into its labels, Valspar has created a package that matches its premium messaging.