Brand Management - Design

How this Vinyl Record Packaging Takes Listeners on a Journey
March 30, 2021 at 10:55 am

On today's episode of POW! we turn our attention to the media and entertainment packaging segment for a look at an award-winning vinyl record package, Spirit World Field Guide by Aesop Rock. The album's packaging was honored with the "They Said it Couldn't Be Done" award in the recent Making Vinyl Packaging Awards.

McDonald's Redesigns Packaging to Celebrate 'Moments of Joy'
March 18, 2021 at 9:32 am

McDonald's packaging may be among the most recognizable in the world. But with a desire to rejuvenate its packaging, McDonald's worked with branding agency Pearlfisher to create new simple, colorful designs that reflect the corresponding menu item and make them immediately recognizable.

How Glad Uses Creative Diecutting to Entice Consumers' Sense of Smell
March 9, 2021 at 10:16 am

The folding cartons for Glad's ForceFlexPlus kitchen bags featuring Febreze scents boast some great, eye-catching graphics. But it's the creatively implemented diecut that lets consumers test out the scent before buying that takes this package to the next level.

Direct Printed Graphics on Aluminum Bottle Result in Award-Winning Package
February 23, 2021 at 10:36 am

On today's episode of Package of the Week, we're taking a look at a package that combines exceptional graphics with strong sustainable attributes. Rainforest Artesian Water was recently recognized in the PAC Packaging Consortium awards, and features impeccable direct-printed graphics on its aluminum bottles.

How Localized Packaging Brings Consumers a Taste of Seattle
February 16, 2021 at 10:03 am

In today's episode of POW!, we're taking a look at Seattle Chocolate Co. and its spectacular chocolate bar wraps. The wraps not only burst off the shelf with eye-catching color, they serve to highlight the Emerald City with fun illustrations that represent what Seattle is all about.