Package of the Week

In today's episode of POW!, we take a look at the packaging for Broncochem, an over-the-counter cough medicine from Magnachem, a producer of pharmaceutical products in the Dominican Republic. When the company was preparing to launch Broncochem, it needed a security element to incorporate into the packaging to help deter potential counterfeiters and ensure consumer safety. AR Metallizing, which provides a variety of metallized packaging solutions, was able to step in and provide a distinct holographic element to the package, leading to additional branding while addressing the counterfeiting concerns. If you know of a package that we should feature on POW! contact Cory Francer at

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