Brand Management - Design

INX International Ink Co. is now accepting entries for the second annual Colored by INX Can Design Contest through April 30. The event is open to brand owners, design agencies, marketers and others who utilized the INX Color Catalog to produce a single commercial can design.

The Tastefully Dressed line of salad dressings from Marzetti features a shrink sleeve that provides complete decoration of the plastic bottle, creating not just visual differentiation, but tactile attributes via its coating.

In today's episode of POW!, we take a deep dive into the packaging for Mixicles, a frozen botanical mixer that comes in cube form. For this innovative product, the team at Mixicles required an innovative package to match, resulting in an array of colorful folding cartons with a unique structural design.

There's nothing like relaxing with a good cup of tea, and in today's episode of POW!, we're taking a look at how Rishi Tea & Botanicals adds to the tranquility of the tea drinking experience with its impeccable folding carton and flexible pouches.

Diamond Packaging has announced the introduction of its new Diamond Lockbox folding cartons, an upscale, certified child-resistant packaging solution for medical or recreational marijuana products.

In a panel conversation during the Virtual Digital Packaging Summit, representatives from Mondelēz and Hella Cocktail Co. shared how digital printing has benefited their companies.

Package design is an essential marketing tool, and BRAND United University will be hosting a virtual event covering how creative packaging impacts conversions and sales, as well as enhances the consumer experience. Speakers include leading analysts, designers, and packaging manufacturers.

Hill's Science Diet has been a longtime staple in pet food aisles with its numerous blends suited for the various stages of a dog's or cat's life. But after a recent redesign, the brand saw a significant increase in consumer engagement, and has received some recognition from the packaging industry.

Our countdown of Cory’s top three favorite episodes of POW! continues with a deep dive into Moka Origins' impressive chocolate packaging, and how it places the farmers that grow the beans used in the chocolate front and center in an educational and interactive way.

When Downy launched its line of Unstopables In-Wash Scent Boosters, it veered away from the traditional bright-colored rigid plastic bottles often found in the laundry aisle, opting for a sleek black shrink sleeve instead. In addition to the creative packaging design, the innovative Unstopables cap allows the consumer to test out the various scents without ever opening the bottle.