In today's episode of POW!, we're taking a look at the ways in which packaging can evolve to meet the needs of a rapidly growing market segment. Specifically, we're talking about honey, and how consumers are increasingly turning to it as a natural sweetener that can replace other options that may be considered less healthy. With consumers in need of an organic honey that would fit into their on-the-go lifestyles, Buzz + Bloom launched a single-serve pack, that instantly makes the product portable. Do you know of a package that we should feature on POW? Contact Cory Francer at email@example.com.
Package of the WeekHow a Direct Printed Wine Label Adds to the Consumer Experience