In today's episode of POW!, we take a look at how subtlety in packaging design can go a long way in evoking a premium, high-end experience. Cap'Mundo's artisan coffee pods are packaged in pastel colored folding cartons featuring graphics reminiscent of the hand drawn chalkboard menus that one may find in a boutique coffee shop. In addition to the exterior printing, Cap'Mundo extends the brand experience inside the folding carton, providing the consumer with additional information about the coffee they are about to enjoy. If you've seen a great packaging design, let us know! Contact Cory Francer at email@example.com.
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