In today's episode of POW! we take a look at how packaging innovation can solve a long-standing consumer frustration. Whether it's a glass jar or rigid plastic squeeze bottle, it can be challenging to get every last drop of a condiment or sauce out of the package, leading to wasted food and wasted money. But with the STANDCAP Inverted Pouch — a flexible package with a flip cap at the bottom — a solution to this problem has emerged. For today's episode, we're taking a look at how this innovation, which was the result of a collaboration between multiple companies including Glenroy and Aptar, has been implemented into the barbecue sauce market segment via Uncle Dougie's. If you've seen a package that enhances the consumer experience, contact Cory Francer at firstname.lastname@example.org.
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