Brand Management - Design

Award Winner Is Sweet Example of the Power of Print
April 19, 2022 at 12:23 pm

This week’s episode of POW! Package of the Week! explores a printed pouch that helped CL&D Graphics plant in Harland, Wisconsin, capture a silver award in the printing category at the 2022 FPA Achievement Award.

Printed Packaging Is an Iconic Celebration
April 12, 2022 at 9:08 am

This week, on POW! Package of the Week!, Packaging Impressions spotlights 2022 FPA Achievement Award winner the Celebrate HerSHEy’s Bar project printed by Printpack. View the video to learn more about how Printpack captured Gold in the Shelf Impact category by leveraging the power of printing to celebrate the powerful roles women play every day.

Brand Uses Flexo Printing, Custom Die-Cutting to Create Innovative Wellness Product
April 5, 2022 at 10:42 am

This week’s episode of POW! Package of the Week comes courtesy of Fend Wellness, which sent its antibacterial hand wipe mitts and their colorful packaging. View the video to learn how the brand leveraged package printing and converting technologies to create a breakout product for the personal care market.

Labels Elevate FMCG to Collector’s Item for Socially Minded Brand
March 22, 2022 at 9:18 am

View this week’s POW! Package of the Week to learn how The Valhalla Tea Company is using its strikingly attractive labels to move its packaged products from fast-moving consumer goods to collectors' items while also supporting U.S. veterans struggling with their mental health.