Brand Management - Design

Cannabis Co. Uses Printed Packaging To Reinforce Brand Values
October 4, 2022 at 12:01 pm

This week’s POW! Package of the Week comes from woman-owned cannabis company Autumn Brands. View the video to learn more about how the company’s packaging choices reflect the brand’s values, such as its commitment to sustainability and spray-free farming.

Printed Packaging for Air Fryer Sizzles on Shelves
September 12, 2022 at 9:31 pm

On this episode of Package of the Week, Packaging Impressions looks at the printed box for the Instant Pot Vortex Mini Air Fryer. View the video to check out how the printed packaging and smart package design communicates the product's unique selling propositions.

Printed Packaging Helps Restauranteur Pivot Business With Flair
September 6, 2022 at 12:05 pm

On this week’s episode of POW! Package of the Week, we look at the printed cartons for Mason Dixie Foods’ buttermilk biscuits. The packaging not only attracts shoppers’ eyes with its smart and bold design printed superbly, but it also helped the brand pivot from a service-based business to a packaged goods company.