Brand Management - Design

Heineken partnered with MCC to communicate that Sol is the only beer that incorporates solar energy into its production.

We’ll explore the challenges and opportunities faced by designers and the implications for Print Service Providers.

Here’s a look at the unique packaging featured in a webinar moderated by Linda Casey, Editor-in-Chief of Packaging Impressions.

This week’s POW! Package of the Week! takes a look at how Logitech used both product and package development to launch its Ergo M575 trackball and how the packaging and product aligns with the tech brand’s overarching sustainability goals.

This week’s episode of POW! Package of the Week! looks at augmented reality labels from beverage packaging innovator Jones Soda Company. View the video to learn how collaboration and the power of printed packaging with augmented reality technology brought this fun and memorable collection to “virtual” life.

This week’s episode of POW! Package of the Week! is a sophisticated yet whimsical carton for Baby Oilogic’s essential oil care for stuffy nose and cough.

Five finalists have been determined for the third Colored by INX Can Design Contest. The can contest designs can be viewed online.

This week’s POW! Package of the Week — the Schick Xtreme Men's Bamboo Hybrid Razor — showcases how a CPG can make considerable circularity gains in product development when the product and printed package are designed and manufactured using a holistic strategy.

This week’s POW! Package of the Week — the limited edition packaging for Betsy Farms — demonstrates how spectacularly executed printed packages can help a brand stand out on shelf.

This week’s episode of POW! Package of the Week! looks at clever paperboard sleeves created for The Meatless Farm Company’s meat-free sausage patties. The paperboard packaging came from and was manufactured and printed by Virtual Packaging in Grapevine, Texas.