Brand Management - Design

This weeks’ POW! Package of the Week takes a look at paperboard packaging for gourmet brand Bird Rock Coffee Roasters. The printed package reinforces the brand identity, with Kraft paper and bold use of spot color, and delivers a novel unpacking experience for the coffee consumer along with a strong presence on shelf. 

In this episode of POW! Package of the Week, we look at the Mr. Bubble 60th anniversary powder bubble bath box. The limited-edition package celebrates the history of the iconic bubble bath brand by recreating the memorable bubble bath box that introduced Mr. Bubble to the market more than half a century ago

Organic dog chews and treats brand Buck Bone Organics was experiencing explosive growth, but its packaging process couldn’t keep up. View this video to see how ePac helped this brand take its business to the next level by moving them to digitally printed pouches, which offered more agility and efficiency.

This week’s episode of POW! spotlights an eco-efficient redesign for Carmex Minis made by packaging converter and printer Colbert Packaging. View the video to learn how Colbert used printing to help preserve the branding attributes while making the redesigned packaging more sustainable.

Pantone has revealed its 2022 Color of the Year: Very Peri, a bluish purple the Pantone says “…

BRAND United will host a virtual, two-track event on Monday December 13, 2021, that will provide insights on the collaborative and synergistic power of marketing, branding, design and printing. The event, presented by BRAND United, PRINTING United, and IDEAlliance, is free to registered attendees.

NB Pure Collaborated with Earthy Andy, a wellness author, and influencer to produce the Earthy Andy Plant-Powered Protein.

This week’s POW! looks a TLMI winning label for OWL Food. View the video to learn how Creative Labels of Vermont created the label, which communicates the product’s natural characteristics well and delivers manufacturing efficiencies for the packaged foods brand.

Register today for BRAND United University, an event designed for brand owners, print buyers, marketers, agencies, and designers.

This week’s POW looks at Paperboard Packaging Council’s 78th Annual North American Paperboard Packaging Competition’s Excellence Awards winner Gold Rush Man Paris Hilton. View the video to learn how Diamond Packaging delivered a brand message of Old Hollywood glamour for the Paris Hilton product.