Brand Management - Design

This week’s POW! episode looks at lay-flat pouches printed by ePac that empower a personal care and sports lifestyle brand. The video explores how the packaging was digitally printed as well as how using a printed pouch helps the brand be more productive and professional.

Smartpress.com is getting into the product packaging game with new Tuck Boxes in three sizes.

Filmed at the 2021 PPC Fall Meeting & Leadership Conference, this week’s POW! episode takes a look at the 2021 Paperboard Packaging Council’s Package of the Year — The Kiehl’s Advent Center by JohnsByrne Company.

This POW! Package of the Week episode spotlights the boldly printed and creatively labeled bakery box that’s helping gourmet cookie brand Crumbl’s brand story stand apart from its competition.

File errors are one of the biggest workflow cripplers in the printing industry.

As plastic tops the list for crimes against sustainability, how do you differentiate rhetoric from reality? What’s new? What holds the most promise? And what’s the reality check?

For this week’s POW!, we look at a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s efficacious design with a strong colorway. The wine varietals and their respective colorways leverage the simple design to create a coercive billboarding effort at retail.

Hank’s Gourmet Beverages prides itself on being an innovator in the craft soda market. The brand extended that philosophy to packaging, when it partnered with Heffernan Marketing to create 4-packs that break several soda industry norms.

This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. In addition to the matte finish, which evokes the soft, cake-like texture of the biscuit mix’s final product, the bold and bright package design conveys the brand personality.

Package printers and converters can help their beverage brand customers succeed by encouraging them to rethink preferred formats for Gen Z’s and millennials’ favorite drinks, such as alkaline water.