Package of the Week

This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. The matte finish evokes the soft, cake-like texture of the biscuit mix’s final product. The bold, bright colors bespoke the brand’s origins in sunny South Carolina, while whimsical illustrations serve as expressions of the brand personality.

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