Package of the Week

In this episode of POW! Package of the Week, we look at the new printed packaging for The Bad Stuff Tequila. This luxurious tequila meant for sipping versus shots was redesigned to spotlight the heritage and premium nature of the spirit inside. View the video to learn more about the design and prototyping process for the labels and how manufacturing a short run of artisan labels made from agave fibers helped inform the final label design and printing process for commercial manufacturing.

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