Essentra Packaging & Crane Currency Announce Strategic Partnership for Pharmaceutical and Beauty Packaging Applications

Essentra Packaging has announced a strategic partnership agreement with Crane Currency, to develop a range of next generation security features for the pharmaceutical and beauty packaging industry.

Credit: Essentra Packaging

Essentra Packaging offers innovative solutions for secondary packaging, enhanced with a strong portfolio of multi-layered, overt & covert security technologies based on years of experience in the pharmaceutical and beauty industries. Crane is a pioneer in the development of overt security features that protect some of the world’s most valuable banknotes from counterfeiting, including the US $100 bill.

The incentive for criminals to counterfeit drugs and high-value personal care products has never been higher. Security features that combat fraud are becoming more important as producers look to labeling that not only protect the products and reputation of their companies but demonstrate their commitment to the well-being of their customers. Achieving these dual goals poses a unique challenge for packaging and security feature producers as the commoditization of ‘holographic’ features today neither counter the threat posed by criminals, nor distinguish branded products as being truly and unambiguously secured.

Essentra Packaging and Crane each bring unique and valuable design experience to the partnership. Essentra Packaging uses in-house Packaging Design and R&D centers to fast-track product solutions from concept to launch that are optimized to the packing line capabilities of its customers. Crane is an expert in banknote and security feature design and integration and leverages unique knowledge of micro-optics and public security. Like Essentra Packaging, Crane’s in-house Design Team is purpose built to provide customers with secure labels that put effective simulation beyond the reach of counterfeits and provide consumers with customized visual effects that are both attractive and fast and easy to authenticate.

“A common misconception in the packaging industry is that serialization alone addresses the growing problem of counterfeit goods. The need for highly secure, overt solutions that enable consumers, patients, and healthcare professionals to authenticate goods quickly and intuitively is growing,” said Tiffany Overstreet, Innovation & Sustainability Director at Essentra Packaging.

Crane Authentication has nearly two decades of experience in the development and delivery of overt security features. Crane is delighted to partner with Essentra Packaging to provide security solutions for some of the most recognized and valuable brands in pharmaceutical and personal care products sector,” said Sam Keayes, president, Crane Currency.

“Our strategy is to offer next generation packaging, label and leaflet solutions driving value for our customers. This agreement with Crane is a perfect illustration of this strategy, enabling us to include the leading anti-counterfeiting micro-optic technology in our products and offer the best solution to our customers” said Kamal Taneja, managing director, Essentra Packaging.

SOURCE: Essentra Packaging

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