Brand Management - Security
A new partnership between HP and Agfa works to increase brand protection and enhance the strength of security printing. The new program increases the controllable capability of variable data printing, while preserving excellent print quality. PRINTING United Booth 8242 and 6407, 6416.
Mactac has expanded its portfolio of security solutions by launching nine new tamper-evident labelstocks designed to help brands improve product authenticity while protecting against product tampering, retail theft, and fraud.
Mactac has launched its new LTCNVP50 non-PVC, destructible labelstock, which provides brand protection against product tampering, warranty fraud and asset theft. The labelstock provides high tensile strength and low internal strength, which makes it easy to convert, but difficult to peel off or remove.
Digimarc Corp. and HP have collaborated on a new serialized packaging offering utilizing Digimarc Barcode and Link from HP. This new solution is designed to thwart product counterfeiting and piracy by applying a Serialized Global Trade Item Number on packaging.
Through the use of HP Indigo Invisible Inks, Nosco, a package printer based in Gurnee, Ill., is launching a new covert security solution. Nosco will use an HP Indigo WS6600 Digital Press to produce these security attributes, printing with HP Indigo ElectroInk Invisible Yellow and HP Indigo Security ElectroInk 523.
Agfa Graphics has developed high-end security and authenticity verification software solutions, which can be seen at Xeikon Café Packaging Innovations 2017. The software will help businesses fight against counterfeiting and maintain their brand reputations.
Creative Edge Software, the developer of iC3D packaging design software, has released the new version 4.1, which features Bump Displacement capabilities. This provides visualization of emboss and deboss characteristics, which will benefit the luxury and security packaging segments.
NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies, has formed a Brand Owners Council, which will address and provide essential guidance on print production issues of key importance to today's packaging industry.
VanMoof, a Netherlands-based bicycle company, came up with an unusual way to prevent damage to its packaging during delivery: print flatscreen TVs on the side of the box. Damages are now down 70-80% in the U.S.