Brand Management - Design

Constantia Flexibles has collaborated with PepsiCo to create the labels for LIFEWTR, a new premium bottled water brand. The labels will feature images from multiple artists and PepsiCo has stated LIFEWTR's label is the brand's biggest equity.

The Super Bowl is right around the corner, and that means football fans nationwide will be stocking up on tortilla chips and various alcoholic beverages before the big game. As part of a marketing initiative, Tostitos has developed an alcohol-sensing bag that flashes red or green, depending on if it detects alcohol on a consumer's breath.

As the calendar turns to the new year, Mintel, a global market research firm announces the key trends that it expects will have an impact on packaging markets around the world. David Luttenberger, Mintel's global packaging director, stopped by the packagePRINTING studio to discuss 2017 trends and share some examples.

Package printers and converters are well aware of the benefits digital printing can provide, but how does the industry get brand owners on board with the technology? packagePRINTING spoke with brands and converters who shared their experiences.

With 2017 right around the corner, Mintel has announced five packaging trends that will have major global impacts over the course of the year. The company states that these trends will affect consumers, brands, retailers and package manufacturers.

For the first time in three years, the bears are back. Coca-Cola's famous polar bear mascots will return to packaging for the first time since 2013.

In the age of craft beer and small-batch brewing, one of the largest and most recognizable beer brands in the United States is having itself quite a year — and is doing so via its packaging.

The Paperboard Packaging council announced the winners of its annual North American Paperboard Packaging Competition during its recent Fall Meeting. Awards were presented for folding cartons, rigid boxes, sustainable initiatives and packaging innovation.

The Digital Packaging Summit opened last night, featuring Kevin Chop of Diageo, who provided an overview of the benefits digital printing can provide. In particular, Chop highlighted how the technology allows Diageo's brands to be more creative with their packaging.

VanMoof, a Netherlands-based bicycle company, came up with an unusual way to prevent damage to its packaging during delivery: print flatscreen TVs on the side of the box. Damages are now down 70-80% in the U.S.