Brand Management - Design

Mondi, an international packaging and paper group, recently met with more than 1,500 customers, potential customers and business partners at several trade shows throughout the fall.

When Nestlé Waters North America decided it wanted to begin using expanded gamut printing, the team at CSW knew it had a mission to get the designers, printers, and even the brand owner, on board with the idea to ensure a seamless transition.

Milacron announced that its “Klear Cans,” an alternative to metal cans in food packaging, have passed critical food safety tests.

Esko's latest release of ArtiosCAD, a structural design editor for packaging and displays, features improvements to the workflow for designing and producing multi-component displays and packaging.

Printpack has become the first company to utilize photochromic ink in flexible film, providing a new way for brands to connect with consumers. The ink stays hidden in the packaging graphics until it is exposed to sunlight.

In a joint project with packaging manufacturer Edelmann, Schreiner MediPharm has developed an innovative solution that makes important product information accessible on the exterior of folding cartons.

World Wide Packaging, a provider of cosmetic packaging components and plastic tubes, has developed a unique package for lip gloss that it has called ‘Flip Gloss’ because of its flip-down top.

Plastic Technologies, Inc. (PTI) is offering a new shelf-ready modeling capability which provides brand owners with a wide variety of “water clear” or tinted plastic container prototypes closely resembling final production pieces.

Victor Dixon, president and COO of Rondo-Pak’s U.S., location in Norristown, PA, says pharmaceutical and nutraceutical packaging has two primary functions. One, of course, is to protect the product. But the other is to serve as a communications vehicle throughout the supply chain. That communications aspect, Dixon explains, can often be the key to developing consumer loyalty to the product.

Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…