Plastic Technologies Launches Shelf Ready Modeling Capability
Plastic Technologies, Inc. (PTI) is offering a new shelf-ready modeling capability which provides brand owners with a wide variety of “water clear” or tinted plastic container prototypes closely resembling final production pieces. Shelf-Ready appearance models will now give marketers the ability to evaluate package (such as bottles, containers, thermoforms, etc.) concepts in a form that closely approximates production versions. These models are significantly less expensive than clear Lucite models and provide a far better impression than opaque models.
Appearance package models can be filled, labeled and closures applied to create containers that can be used for shelf simulation, aesthetics and physical impression, as well as for consumer focus groups. Models can be produced within five-to-seven days, compared to the several weeks needed to build a prototype mold and manufacture actual physical samples.
“PTI’s Shelf-Ready capability pushes modeling to a new level," said Rob Groll, director, design services. "Marketers typically only have access to opaque bottle prototypes. While those can be useful, they do not allow marketers to observe package characteristics in a close-to-final visual iteration. We believe that the capability will shave both time and cost off of the package development process."
