World Wide Packaging Introduces ‘Flip Gloss’
World Wide Packaging, a provider of cosmetic packaging components and plastic tubes, has developed a unique package for lip gloss that it has called ‘Flip Gloss’ because of its flip-down top.
The wide front of the innovative package allows for a variety of creative branding opportunities, and images can be embossed on the top portion, enabling the product to stand out in the crowded lip gloss space. The product’s heavy wall vial base and absence of threads create a very thin, full-size package.
The flip-top, which is available with or without an integrated mirror, enables easy removal of the application rod, as the cap is secured when the top is flipped down.
“Flip Gloss is a stellar example of WWP’s ability to differentiate our customers’ products from the competition,” said Jim Farley, vice president of global business development at World Wide Packaging. “Its design is both eye-catching and practical, a reflection of the creativity and engineering prowess consistently demonstrated by the experts at World Wide Packaging.”