Understanding the benefits provided by market intelligence can lead print executives to make the informed decision on whether or not to invest in it. Done right, market research can reveal hidden opportunities for revenue growth, deliver customer insight, and help read the tea leaves on where the industry is headed.
As the U.S. economy continues its climb from the depths of recession, there are still many questions regarding the second stimulus package. Further delays in an agreement could possibly lead to a deceleration of economic recovery. A situation like this would certainly slow recovery and the longer the wait, the more urgent the situation may become.
In the second COVID-19 Print Business Indicators Report, participants indicated that activity, as well as optimism, was rising across all segments compared to the deepest days of the crisis. While the road ahead may still be challenging, the past few months have been highlighted by some clear steps toward recovery.
Inkjet technology is rapidly gaining steam across the printing industry, and packaging is no exception. In this latest report from NAPCO Research, printers and converters share their experiences with digital printing and the ways they have deployed inkjet in their own operations.
If you think TikTok is a fad and choose to ignore it, you may want to think again. Learning more about the platform and experimenting with TikTok is a low risk, low cost investment that can elevate your brand and drive new business.
Key printing industry business indicators are showing improvement, according to a recent NAPCO Research/PRINTING United Alliance survey. Improvement is over the deepest days of the COVID-19 crisis, and activity is still far below what is normal for this time of the year. But movement off the bottom is the first step toward recovery.