The index of current indicators, which tracks trends in sales, production, employment, prices and pre-tax profitability has reached 50.0 for the first time since the research began in April. It now sits at 52.2, which indicates more of the companies we survey report activity is increasing than report activity is decreasing.
When looking at certain economic and industry indicators, it is easy to see exactly when the COVID-19 pandemic began to debilitate business. Fortunately, the print industry was able to adjust and although we remain far from pre-pandemic levels, these same indicators have already shown plenty of recovery progress.
The COVID crisis has changed business and consumer behavior in many ways. But which of the changes are temporary and which are permanent? Which can we ride for a while before they peter out and which must we build into our long-range business plans?
Although modern business owners have a wide variety of data sources at their disposal, when it comes to critical understanding of how their organizations are perceived in their markets, they often operate with little to no brand awareness insight.
A year full of uncertainty is capping itself off in a similar fashion as questions continue to swirl around the results of the 2020 elections. However, it may be time to start considering how the new administration’s policy changes can affect both business and the industry as a whole.
In the COVID-19 Print Business Indicators Research, respondents indicated that they see rising demand for certain products. In particular, packaging for food and pharmaceuticals were seen as potential growth areas.