Lisa Cross
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
To celebrate Women’s History Month, Lisa Cross reflects on her 39 years in the printing industry and shares seven valuable lessons.
Convergence is blurring printing and packaging lines. Here’s what it means for providers’ strategy and growth.
Lisa Cross, principal analyst of Alliance Insights, shares some key takeaways and lessons about AI from recent research.
Following trends supports career development for all members of the printing industry. This webinar focuses on must-know 2024 trends.
Printing labels on inkjet devices offers print providers, converters, and product owners competitive cost structures, faster printing speeds, enhanced image quality, and the ability to print on a wide variety of substrates.
Marketers and brand owners have many options when it comes to selecting printers and media formats. Print providers that understand their requirements are in the best position to grow sales, build relationships, and develop outreach efforts that bring in new work.
Technology innovation, digital printing, early adopter successes, process simplification, customer demands, and fierce competition in the general commercial printing market are enticing and enabling commercial printers to offer labels and other types of packaging.
A special NAPCO Research report highlights how inkjet printing, brand owner demands, and market trends are elevating the quality, role, and opportunities of corrugated packaging.
A special NAPCO Research report highlights the 10 top package printing trends and their influence on label and package printing. The report, sponsored by Memjet, leverages NAPCO Research’s ongoing packaging industry surveys, analysis, and market monitoring.
In the COVID-19 Print Business Indicators Research, respondents indicated that they see rising demand for certain products. In particular, packaging for food and pharmaceuticals were seen as potential growth areas.















