Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Inkjet Advancing Digital Printing Across Packaging Applications

According to a new NAPCO Research report, the combination of buyer trends and inkjet technology innovations are promoting wider use of digital printing in the production of labels, corrugated, folding cartons, and flexible packaging.

How Inkjet Technology is Increasing Opportunity in Packaging

Inkjet technology is rapidly gaining steam across the printing industry, and packaging is no exception. In this latest report from NAPCO Research, printers and converters share their experiences with digital printing and the ways they have deployed inkjet in their own operations.

Research: Tracking How Digital Printing is Transforming Packaging

As digital printing continues to gain adoption throughout the packaging industry, converters and brands are recognizing its important and transformational benefits. In an effort to track digital printing's impact, NAPCO Research is seeking package printers to participate in its latest digital printing survey.

Seeking Package Printer Insight into COVID-19 Impact

In an effort to help firms come out stronger on other side of COVID-19, the combined NAPCO and SGIA research teams launched an industry-wide initiative to measure key business indicators today and in the future.

Research Reveals Compensation Offerings in Package Printing

The importance of workforce development is a top-of-mind issue throughout the package printing industry. Offering enticing salaries and benefits is a key component for package printers and converters to attract the next generation, so Packaging Impressions and NAPCO Research recently conducted a survey to identify salary ranges and benefits for various job titles in the industry.

Research: Trends in Hiring Skilled Packaging Production Staff

Finding and retaining skilled packaging production staff is a universal challenge for all segments of the packaging industry. To help identify staffing-related challenges and the actions printers and converters have taken to overcome them, NAPCO Research and Packaging Impressions have released a survey-based research report.

Research: Brand Owners Weigh in on Digital Packaging

Digital package printing is redefining the ways brand owners are using packaging to engage consumers and drive purchasing. In a new special report, NAPCO Research has highlighted and analyzed packaging trends in key industries, with a special focus on the food and beverage market segment.

Research: Brands and Converters Weigh in on Digital Packaging

Digital printing in packaging has been on the rise for years, but is now poised for increased adoption across all packaging segments. In this research report from NAPCO Research, brand owners and package printers provide their insights into the drivers behind the growth of digital packaging technology.