Lisa Cross

Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

Seven Lessons From 39 Years in Print
March 26, 2026 at 8:36 am

To celebrate Women’s History Month, Lisa Cross reflects on her 39 years in the printing industry and shares seven valuable lessons.

Lessons Learned From Recent AI Study
January 16, 2026 at 3:03 pm

Lisa Cross, principal analyst of Alliance Insights, shares some key takeaways and lessons about AI from recent research.

8 Helpful Tips for Selling to Marketers and Brand Owners
July 6, 2021 at 12:16 pm

Marketers and brand owners have many options when it comes to selecting printers and media formats. Print providers that understand their requirements are in the best position to grow sales, build relationships, and develop outreach efforts that bring in new work.

Top Trends Influencing Label and Package Printing in 2021
February 4, 2021 at 1:40 pm

A special NAPCO Research report highlights the 10 top package printing trends and their influence on label and package printing. The report, sponsored by Memjet, leverages NAPCO Research’s ongoing packaging industry surveys, analysis, and market monitoring.