NAPCO Research's analysis of convergence among commercial, in-plant, packaging, wide-format, garment, and industrial PSPs found that printers in every industry segment are considering entering areas beyond their primary focus, and many already have done so.
Nathan Safran
Although modern business owners have a wide variety of data sources at their disposal, when it comes to critical understanding of how their organizations are perceived in their markets, they often operate with little to no brand awareness insight.
Understanding the benefits provided by market intelligence can lead print executives to make the informed decision on whether or not to invest in it. Done right, market research can reveal hidden opportunities for revenue growth, deliver customer insight, and help read the tea leaves on where the industry is headed.
