Business Management - Marketing/Sales

Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.

The Paperboard Packaging Council's upcoming Spring Meeting will include a Women's Leadership Workshop, which will focus on successful negotiations. Dr. Ann Bowers-Evangelista, president of Llumos, LLC, will facilitate the workshop.

Taylor Knight, editor of packagePRINTING's sister brand Target Marketing, took some time at the DMA &THEN conference to speak with Jamie Gutfreund of Wunderman about trends in marketing and what marketing and branding can expect from Generation Z. Since Gen Z is so different from the generations before it, package printers will need to evaluate what works and what doesn't based on consumer data and research.

In June, Zappos launched the #ImNotABox campaign to encourage people to not just see the box that the shoes arrive in, but to take a look at themselves and the world around them. packagePRINTING spoke with Joanna Hass of Zappos to learn more.

Will the adoption of plain packaging affect cigarette sales? If it does, what does that mean for package printers?

The winners of the Flexible Packaging Association's Student Challenge have been revealed. A team from the University of Wisconsin - Stout won first place for its innovative celery and peanut butter packaging.

ACTEGA North America, the newly formed entity created from the merger of ACTEGA WIT and ACTEGA Kelstar, has announced the appointment of its new sales leadership team.

Take a deeper dive into how you commercial printers can expedite their entrance into the packaging market.

Michael Ring has joined the Gallus Group as vice president, worldwide sales and marketing digital solutions. He will be responsible for worldwide sales and marketing of the new DCS 340 digital label converting line.

To maintain its position as a top partner in the printing industry, Heidelberg has undergone extensive strategic development and systematically adapted its portfolio.