Business Management - Marketing/Sales

Enhancing Brand Power and Customer Experiences with Digital Packaging Printing
January 10, 2020

Packaging is a crucial marketing tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes many opportunities to enhance brand power, engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.

Direct Print and Kid-Friendly Graphics Make First Aid Fun
January 7, 2020 at 10:18 am

Although bandages aren't typically associated with "fun," Welly Health's line of kids bandages are cleverly branded and packaged to make first aid more enjoyable. Welly Health leverages the power of print and makes it clear that incorporating print at multiple levels of the consumer experience can be a highly effective marketing tool.

Help Your Customers Say Yes
December 30, 2019 at 4:38 pm

What is it that you do, that is different from your competitors, that keeps your customers coming back? Organizations that can clearly identify and articulate those attributes have a competitive advantage in breaking out of the me too competitive environment.

Hello Toothpaste Goes Against the Grain to Stand Out
December 3, 2019 at 11:37 am

Although the toothpaste aisle is usually filled with foils, gloss varnishes, and embossing, Hello Products has bucked the traditional toothpaste trends by packaging its naturally derived fluoride toothpaste in a carton that forgoes the usual flashy design.

Sales Strategies for Digital Packaging
November 13, 2019 at 3:41 pm

While the packaging industry continues to adopt and understand digital printing, developing a sales strategy for the technology cannot be overlooked.

Optimizing Folding Carton Production for Maximum Profit
August 7, 2019

Within the folding carton segment, Koenig & Bauer has been, and continues to be, the name ubiquitous among the most demanding package printers of all sizes. With Koenig & Bauer’s depth of knowledge in packaging, their team was able to create a product line that stands out in speed, automation, print quality, and reliability, making for the ideal press to serve today’s brand owner’s needs.