Business Management - Marketing/Sales

Marketing Strategies for Print Companies During COVID-19
April 28, 2020 at 9:48 am

There is no overstating the overwhelming effects of the COVID-19 pandemic. The good news is that we’re adaptable as print and graphics providers. What can we do to continue to serve customers we already have while anticipating the need to fill the pipeline to fuel our recovery?

Xeikon Reveals Three New Members of its North American Leadership Team
March 26, 2020 at 9:13 am

Xeikon has announced three appointments to its leadership team in North America. These appointments include Nancy Pappas as director of graphic arts sales in North America, Todd Blumsack as director of label and packaging sales for Xeikon America, and Mark Pomerantz as manager of strategic global accounts in the graphic arts segment.

Mactac Appoints New Sales and Marketing Director
February 25, 2020 at 5:29 pm

Kevin Clunie has been named sales and marketing director for Mactac's Performance Adhesives Group. Clunie will lead strategic direction for all sales and marketing functions within Mactac’s Roll Label business.

The Top 25 Hot Markets for Printing in 2020
February 24, 2020

The Top 25 Hot Markets for Printing in 2020 marks the 40th year of this exclusive overview by Vincent Mallardi. Originally published by our sister publication, Printing Impressions, this proprietary forecast is an analysis of the historical and projected patterns among principal purchasers of printing in the U.S. and Canada and covers the 25 industries and sectors that are forecasted to spend the most on printing in 2020.

Enhancing Brand Power and Customer Experiences with Digital Packaging Printing
January 10, 2020

Packaging is a crucial marketing tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes many opportunities to enhance brand power, engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.

Direct Print and Kid-Friendly Graphics Make First Aid Fun
January 7, 2020 at 10:18 am

Although bandages aren't typically associated with "fun," Welly Health's line of kids bandages are cleverly branded and packaged to make first aid more enjoyable. Welly Health leverages the power of print and makes it clear that incorporating print at multiple levels of the consumer experience can be a highly effective marketing tool.

Help Your Customers Say Yes
December 30, 2019 at 4:38 pm

What is it that you do, that is different from your competitors, that keeps your customers coming back? Organizations that can clearly identify and articulate those attributes have a competitive advantage in breaking out of the me too competitive environment.

Hello Toothpaste Goes Against the Grain to Stand Out
December 3, 2019 at 11:37 am

Although the toothpaste aisle is usually filled with foils, gloss varnishes, and embossing, Hello Products has bucked the traditional toothpaste trends by packaging its naturally derived fluoride toothpaste in a carton that forgoes the usual flashy design.