Heidelberg's New Brand Identity and Strategic Reorientation
To maintain its position as a top partner in the printing industry, Heidelberg has undergone extensive strategic development and systematically adapted its portfolio to today’s and tomorrow’s customer needs and requirements. The company is underlining this reorientation with the launch of a new brand identity.
This development at Heidelberg will help customers remain successful in a changing market environment. To ensure lasting profitability, customers need a comprehensive and tailored package of services geared toward effective and reliable production processes, the right equipment for cost-effective investment, and exceptionally easy access to all tried and tested consumables.
The new brand identity reinforces the customer benefits that Heidelberg is offering through its all-inclusive portfolio of digital and offset printing, workflows, consumables, and services. The focus is no longer simply on equipment, but on the integrated overall process and all the requisite components.
The Heidelberg portfolio is based on three pillars – services, equipment, and consumables. Each of these three areas of customer contact is being given its own color-coded identity – yellow for services, blue for equipment, and green for consumables. These colors are also used in the initial letter of the redesigned company logo. The new colors maintain a connection with the traditional Heidelberg blue, a symbol of the company’s competence, its unique global network, and all its staff. The first letter of Heidelberg will also be used as a brand icon alongside the new logo.
