Business Management - Marketing/Sales

Mactac has officially unveiled a new logo to better align its branding with company values as it continues to grow and evolve as a stand-alone company.

Neenah Paper has launched a new website specifically for stakeholders in luxury packaging applications.

Prisco has named Dan Maffeo its Midwest regional sales manager. Maffeo has held several positions in the graphic arts industry.

This year, the average consumer will see or hear 1 million marketing messages—that’s almost 3,000 per day. The biggest problem with much of today’s market advertising is that it fights for people’s attention using the tactic of interruption.

The Brandery is a nonprofit organization designed to develop and launch new entrepreneurial companies and brands. It will offer many services, including funding to encourage new brands and opportunities.

When Nestlé Dreyers evaluated one of its venerable brands, Häagen-Dazs, it decided that it needed to make it more relevant for today’s younger consumer without damaging its high-quality, premium brand image.

The world’s leading synthetic motor oil brand is one of the most consistent packagers and marketers on the store shelves today: Mobil 1.

Because consumers have seen such a consistent look and feel in the context of the Absolut identity, the brand instantly communicates high-quality and high-touch feelings that are nearly impossible to calculate in terms of value.

ORLANDO, Fla.—The 35th anniversary of the Universal Product Code (U.P.C.) bar code was celebrated recently by GS1 US, the developer and administrator of the U.P.C. for more than 200,000 businesses in the United States. The organization marked the event with a giant U.P.C.-adorned birthday cake for more than 800 attendees at its annual U Connect Conference in Orlando.

On 23-26 September this year, Labelexpo Europe will return to Brussels Expo. Established as one of the largest events for the label, product decoration, web printing, and converting industries, exhibition space for this year’s show is now exceeding that of the record breaking 2007 event (with more than six months to go).