Time to Start Packing: Making a Successful Move Into Packaging
Sponsored by: Komori
Speakers: Phil Kelley, President and COO, Salem One; Jeff Hernandez, VP, Classic Color
Finding the hottest growth markets is key to maintaining success in the printing industry. For commercial printers seeking to expand on their capabilities, packaging has proven to be a new frontier ripe with opportunity. But to make a successful transition, there are key obstacles to overcome and processes to learn.
In this webinar, we’ll hear from two commercial printers who have entered the world of packaging. These two printing industry executives will cover the market drivers that led them to packaging and the steps they took throughout the process.
Beyond the technology and production processes, the presenters will discuss how they have enhanced their sales strategies to incorporate packaging and how they decided on which packaging formats and market segments to pursue.
Tune in to this webinar to learn:
- Strategies for commercial printers to enter packaging segments
- The key differences between selling packaging and commercial print
- What market segments and packaging formats make the most sense for you
- The equipment you’ll need for a successful transition
Sponsored by Komori
Couldn’t make it on June 5th? No problem! Packaging Impressions and Printing Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.