Deliver What You Promise
Adding a digital press to its manufacturing business has helped Traco Manufacturing augment its position in shrink film printing.
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The deciding factor, though, was the ability to print on shrink film. “Most of the digital presses out there are using heat to fuse the ink or toner to the substrate, and we couldn’t do that because of our film’s shrink properties,” says Whitehead.
Shrink, through and through
Shrink film is what Traco has specialized in since its inception. So, it should come as no surprise that Palica claims when you put a pressure-sensitive labeled product next to a product with a printed shrink label, the consumer will almost always choose the product with the printed shrink label. “The ability to show-off 360 degrees of high-definition, digital-quality graphics is unmatched in the industry.”
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Chris Mc Loone
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