Deliver What You Promise

New technology, and what some might consider an old-school philosophy, can be a winning combination if you do it right. Just look at president and founder John Palica's Traco Manufacturing. It started out as a manufacturer of one small portable shrink wrap machine in 1985 and grew, eventually offering printed shrink sleeves as a service, along with its wide array of existing product lines. The trouble was Traco wasn't a printer and off-shored most of the print work to be printed either via flexographic or rotogravure presses. The arrangement worked for a time, but the printing industry these days is all about short runs and just-in-time printing—nearly impossible if a business is sending work overseas to be printed. What's a business to do?